Visual Design


Summary
  • Role Visual Designer/Student
  • Class Graphic Design (Now, Teaching Assistant for this class)
  • Location University of Michigan, Ann Arbor
  • Tools Adobe Photoshop, Illustrator, Indesign, Sketch

Works

I enjoy visual communication and condensing information into symbols of high information to ink ratio.
I read an interesting quote in one of Luke Wroblewski's book which I abide by: "What doesn't add value, subtracts value!"

International House Ann Arbor

IHAA seeks to be a community of respect and friendship in which persons from many different countries, cultures, religions, political perspectives, and vocational interests may learn from one another through residential living.
The Logo shows two members of IHAA (erswhile ECIR) welcoming another person into their community. Baskerville font conveys the history, and responsible nature of the organization. The Maize and Blue colors denote the strong association of the community with the University of Michigan. Hopefully all three minds will learn to tolerate their differences and become maize after a while. Then it will be time to welcome another person.

  • client
    Client
  • color
    Color
  • typography
    Typography
  • scalability
    Scalability
  • safe area
    Safe Area
  • color variants
    Color Variants
  • clothing
    Clothing
  • clothing
    Concept


Changes Poster

I wanted to express my journey of a year at university of michigan in symbols.

Changes Poster
A Poster Assignment

Inspired by the style of Stefan Sagmeister, I made a poster for World Wildlife Fund to bring attention to the 6 most endangered cats.

Water Poster
Nichols Arboretum

I sketched out some ideas for the Twitter profile ackground of Nichols Aroretum at University of Michigan. The theme that i chose to attract people to the arb was health and fitness.

  • Spring
    Spring
  • summer
    Summer
  • fall
    Fall
  • winter
    Winter
  • color harmony
    Color Harmony
  • ideation
    Ideation

A Poster Assignment

You might be surprised to know my favourite drink is water preferably from the streams I hiked to Himachal Pradesh (middle himalayas) in North India.

Water Poster
An Identity Assignment

The client, School of Information at UMich needed some badges or emblems for marketing.

  • Do you know what Humanatics means? Yeah, I didn't think so. I didn't either. Humanatics, they say means "being a good human" - in grad school, as far our client was concerned. We frequently get emails addressed as 'Dear Hivemind' ...
  • Data Scientists fish in a sea of data for insights. The hook is the summation symbol, sigma because I couldn't think of a any statistics without some summation somewhere.
  • The double helical DNA, in my opinion, is the best possible organization of information.
  • I try to show how Social media is making the world a much smaller place. Three (trinity) is an important number to me for many reasons I won't go into at the moment.
icons