Consumer attitudes have changed post 2008 - consumers have heard stories of friends losing their homes. Fintechs offer speed and better UX and alternate products like cash our refi or personal loans. The bank wants to phase out certain products.
Lead designer through end to end process: discovery, user research, design sprints, development sprints, support through launch. Hire and train new designers in different products teams in design thinking and design tools.
Interviews, Contextual Inquiry, Literature
Navigation, Layout, Wizard
Responsive, Pattern Library
In-person, remote, metrics
The shopping experience redesign included many components. Invision