Home Improvement Experience

Introduction

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Consumer attitudes have changed post 2008 - consumers have heard stories of friends losing their homes. Fintechs offer speed and better UX and alternate products like cash our refi or personal loans. The bank wants to phase out certain products.



Challenge



My Role

Lead designer through end to end process: discovery, user research, design sprints, development sprints, support through launch. Hire and train new designers in different products teams in design thinking and design tools.

Process

Design thinking, Persona, Empathy Maps, Affinity digramming, Virtual collaboration, team dynamics.



Iterations: Trust

DEMO: Desktop    Mobile    Phase 2



Iterations: Units



Iterations: Labels

Results

Numbers far exceed traditional marketing channels like snail mail.