Domain

"We live in two worlds: an outer world of matter and an inner world of thoughts and feelings. An experience happens when these two worlds meet and it is this experience that I design for."



School of Thought

I am one link in the great chain of design beings and my thinking is influenced by these extraordinary minds.

Dieter Rams


Lao Tzu
less is more

Natural is best

I am influenced by the philosophy of Taoism.

Don Norman
Don Norman
Visceral
Behavioural
Reflective



Grandfather of HCI

My first employer gifted me the DOET and I've lost count of how many times I've read it.

Tim Brown
Feasible
Viable
Desirable



Think big, Design big.

"He taught me that designers can design big systems, norms and institutions."

Luke W
Luke W
Visual Sensemaking



Bring the Quant into Qual

He influenced me to back my design solutions with quantitative data.



My Tools

User Research | Illustration - Prototyping | Usability Evaluation

Adobe
axure
Morae
Tobii
Sketch
Balsamiq
FCP
Invision



About



I like to think of myself as a design thinker first and engineer second. The world is far too complex for any one person or any absolute theory so I try to be mindful of subjective views, my own and of others. My passion is to design beautiful products that are meaningful to their users.

I can critique exisitng solutions or create new ones. My natural affinity is towards lateral thinking and I love whiteboards, Skecting and Post-its.

While designing interfaces I aim to solve end-user needs keeping in mind the technological and business contraints. Tim Brown's illustration comes to mind.



My Story

I am actively seeking a full time position as a User Experience Designer. (Resume)

[May 2018 - Now]
PNC Lending Products

I am working as a UX designer in a cross functional agile crew to redesign PNC's Home Equity Line of Credit product. Before this project I worked on Home lending and Auto Lending design systems. more

[2016-18]
M.S. in Human Computer Interaction

I am pursuing a master's in Human Computer Interaction at the School of Information in University of Michigan. I am advancing my skills in three areas: Usability, Statistics & Market Research at the Ross School of Management

[Sep 2017 - Now]
Kellogg's Pop Tarts

I am working as a UX designer in a multidisciplinary team to create an Android app for 3D printing of pop-tarts frosting. This is a cutting edge research project with team members from material science, computer science and Industrial and Operations Engineering departments.

[Jan - May 2017]
G2Crowd.com

Conducted remote usability tests with dozens of participants across the globe. Analysed survey from over 1200 respondents, performed heuristic evaluation.

[Sep - Dec 2016]
University of Michigan Library

Worked as a UX consultant to assess the future of 'Ask a Librarian' service provided by the Learning & Teaching division of the UM Library. They're implementing some of our recommendations now.

[2014-15]
AON Affinity Insurance

Conducted a heuristic evaluation of the existing Affinity Insurance Affinity Insurance portal and redesigned the Straight Through Processing application forms. Target users were large enterprises and high net worth individuals. I delivered wireframes, clickthrough prototype and a design guidelines document to the client.

[2011-13]
FISERV Inc.

Worked in the UX Innovation group to tailor new mobile solutions to Fiserv’s widely used desktop based banking products; collaborated cross functionally and built consensus across global teams.

[2010-11]
AVACORP

Designed frontend for products for collaboration in an intranet environment on Sharepoint platform. Teamed with business analysts to win contracts for the startup.

[2006-10]
Indian Institute of Technology, Guwahati

Earned my Bachelor of Design in 2010 from the Department of Design at IIT Guwahati. I majored in Interaction Design and my minor was Psychology in this four year program.

[2009]
University of Nottingham

Completed a summer internship at the Learning Sciences and Research Institute at the University of Nottingham. I taught myself Flash action script and built flash based interactive applications to allow teachers at University of Nottingham to tell their classroom story or to react to the stories of others regarding their classroom activity.


Contact

Get in touch if you have a UX related project.